Our Team

Alison Frey – Owner and President of Trasformativa Travel

I discovered my passion for the travel industry after returning from a “life changing” trip to Italy. Upon my return I realized that I wanted to share the gift of travel with others so they could discover the world as I am doing.

I love traveling to destinations and fully immersing myself into the culture by getting to know the people, the food and what makes each destination unique. I love traveling off the beaten path to make that trip really exciting and unique. These are the types of travel experiences I provide to my customers. Some of my favorite places to visit time and time again are Jamaica, Italy and Cabo San Lucas, Mexico.  Every time I travel to one of these locations I feel like I’m coming home.

Daa’iyah Plaskett – Travel Specialist

For as long as I can remember, I’ve loved experiencing new things, learning about different cultures, and taking in the beauty of every new experience. As a self-proclaimed foodie, I enjoy trying new cultural dishes and especially love doing so in the Caribbean. I’d say that I bring a unique perspective to travel as I spent over 15 years working as a paralegal and an event planner (part-time); both helping to tone my attention to detail. Therefore, through this lens, I am able to find and plan fun and unique experiences. At the heart of it all, I simply love to help people bring their plans and aspirations to life.

Taylor Becher – Travel Specialist

The travel bug hit me when I spent six months in Italy for culinary school.  During my education there we traveled all over Italy to discover how each region is different and what each has to offer.  It was an amazing experience and one of the most exciting times of my life.  I love to travel and explore new destinations whenever I can, and of course try new foods, immersing myself in the culture of the destination I am visiting. I am passionate about the travel industry, and I love helping my clients discover new and exciting destinations.

How it all came to be… Our Philosophy

Our BackStory

The word “trasformativa” means transformative in Italian; and plays homage to how we got started in the travel industy.  We wanted a company name that embodied how our company came to be and what it stood for, and that was transformational travel experiences that excite the mind and feed the soul.  And perfecto, Trasformativa Travel was born.

Who is Trasformativa Travel?

We don’t just plan vacations or trips, but rather Transformative Travel Experiences which can be defined as cultural immersion through which the traveler gains meaningful and lasting experiences to create lasting memories and a life changing experience.

What you get from Trasformativa Travel?

Trasformativa Travel works hard to insure that each and every traveler has an amazing experience. By asking a lot of questions, we help you to conceptualize, create, plan and execute your unique travel experience.

No matter the size of your event, solo traveler or large group, we’ll work with you tirelessly to plan every minute detail. We are beyond detail oriented and we want you to know that for us, the sky is no limit. Let’s work together to create the perfect travel experience.

Our Offices & Agents

Trasformativa Travel has offices in Durham, North Carolina and Clarksville, Virginia,  and we employ local agents, as well as agents in a city near you.

Office visits are by appointment only; however, we also can service our customers via phone or video conference.

Durham Office:   2530 Meridian Parkway, Ste. 200, Durham, North Carolina 27713